About ~ Roots Hardwood Furniture | Roots Cabinets & Tiles
My Roots are South African. After two years military duty in the South Africa Defense Force I entered journalist college followed by a short career as journalist. This was followed by me starting a landscaping and paving company which was followed by starting a furniture manufacturing company.
From a meagre beginning I grew the manufacturing set up into a manageable retail direct business model employing 60 full time employees and cabinet makers.
The first materials I used to manufacture furniture, was particle board covered with fake-wood paper foils. Hard wood and solid wood was too expensive to use as base material for my low income customers.
No matter best design and practices, particle board furniture, although easy to work with and cheap, is a short term solution and the functional lifespan of such furniture is brief. My mother helped me in the furniture factory and often said, “My seun regte hout is goud” (Translated from Afrikaans it means, my son real wood is gold).
Our mission at Roots Cabinets and Tile, is to bring you the timeless value of solid wood furniture including teak, mahogany, solid wood and reclaimed wooden furniture. I deal directly with artisans whom make furniture from real wood.
The Roots Furniture Collections are harvested from certified fair-trade wood and sourced in a sustainable way.
I have gratitude for the tree's and the hands that create our furniture and believe the way forward for this amazing planet is to focus on sustainability and common sense buying, which exclude buying and using furniture products made through manipulation and combination's of harsh chemical compounds which I will never sell.
If you can't burn it safely in your fireplace why is it a good idea to keep in your home!